Cigma Business Blog

There are several things which people can do to lessen their impact on the environment when exhibiting at a trade show or exhibition fair.

Planning
Most exhibitors would be very surprised to find out just how much material, wastage and money can be saved by simply doing at a bit of planning in advance. Indeed, knowing essential information such as the amount of promotional materials which will be needed and the most efficient route to the venue can help exhibitors to be far more economical.

Lighting
Most seasoned exhibitors know that lighting can play a big part when it comes to making their exhibition stands appealing to potential customers. However, it should be noted that energy efficient light bulbs are able to create the exact same ambience as traditional bulbs whilst all the while using much less power.

Materials
Naturally, using recycled products is one the easiest ways to make a positive contribution to the environment. Happily many exhibition essentials these days such as PVC banners, booths, bags and plastics are made from recycled materials.

Incentives
Giving a customer an incentive to not use a bag can often be a good way to cut down on long-term wastage issues. Indeed, offering a small discount or some kind of exclusive content access to customers for not using a bag is far more preferable than any kind of “punishment” as it won’t leave them with a negative exhibition experience.

To find out more about environmentally friendly exhibition strategies and equipment, visit www.imagegroupuk.com.